Europe
Expand your territory to one of the biggest economies in the world.
Selling Innovative Consumer Products in Europe
Economic globalisation has made it easier than ever for brands to sell products in markets all over the world. Europe’s strong economy makes its retail market very attractive, but it can be a very challenging place to do business, especially for brands that are new to the region.
Retail Challenges in Europe
The retail industry in Europe is as diverse as it is large. Brands who want to sell their products in multiple territories have to contend with different languages, labelling requirements, and payment systems, as well as consumer purchasing behaviour and demands that differ from country to country.
In addition, ever-evolving digital technologies and online sales channels mean that the retail landscape is constantly changing. It adds up to an enormous number of challenges, from researching demand to defining a sales strategy to ensuring that your supply chain meets the retailers’ requirements. It can be hard to know where to start.
At Taurro, we have decades of experience dealing with every aspect of European retail. Our established relationships and hard-won expertise make us uniquely qualified to offer practical support and services that help you cut through the complexities and ultimately sell more products.